Alan R. C. Beveridge

Adjunct Faculty

Business

Classes Taught

Fall Flex Start 2022

MKT110 Marketing and Social Networking 3 Credits
Theory and practice in the use of social media in marketing. Topics may include a history of social media, preparation for social marketing, the power of collective influence, and how to engage with social media. Reviews social mediums, social networks, platforms and other marketing tools used to create a social media campaigns. Prerequisites: None.
Section Location Delivery Dates Days Times Availability
28482
Online Course
Online (On Your Time)
Lecture
09/06/2022 - 12/16/2022

Closed

Notes: This is an Online class that does not meet at specific class times. Students are required to have access to a computer or mobile device, and Internet access, unless otherwise specified. Before enrolling in their first online class at MCC, students need to view the online orientation and complete the readiness survey on https://www.mesacc.edu/online/get-started for additional information.

Class 28482 Students may contact instructor at: alan.beveridge@scottsdalecc.edu

MKT111 Applied Marketing and Social Networking 3 Credits
Examination of the strategic use of digital and social media marketing platforms and tools for global communication and networking, including analysis of various digital and social media platforms and tools for developing brands, creating professional networks and creating engaging content. Hands-on use of social media platforms and tools to conduct research, develop strategies for creating, integrating, and evaluating social media marketing campaigns, and development of metrics to measure effectiveness.
Prerequisites: A grade of C or better in MKT110.
Section Location Delivery Dates Days Times Availability
30118
Online Course
Online (On Your Time)
Lecture/Lab
10/17/2022 - 12/16/2022

Open

20 of 25
Seats Available

Notes: This is an Online class that does not meet at specific class times. Students are required to have access to a computer or mobile device, and Internet access, unless otherwise specified. Before enrolling in their first online class at MCC, students need to view the online orientation and complete the readiness survey on https://www.mesacc.edu/online/get-started for additional information.

Class 30118 students may contact instructor at allan.beveridge@mesacc.edu

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